Somewhere between the grind of everyday life, we as humans often begin to take our health conditions for granted. However, when the changing weather adorns us with an innocuous cold or flu, the narrative shifts immediately and we begin to apprehend our health more practically.
Truth be told: life is not a five-finger exercise. But, a healthy body is a pledge for a better life that enables you to reach and celebrate milestones with utmost potential that there is.
Public Awareness And The Need To Produce More
Rapid inflow of information has brought about a mammoth of awareness among masses. For example, people habitually indulge in conversations trying to figure out how the products they consume on a daily basis contribute to their health. FMI’s U.S. Grocery Shopper Trends of 2016 revealed that 67% of shoppers read the label information on products before purchasing; 22% worry if the food they consume is nutritious or just a myth; 26% food shoppers seek products that they believe are nutritionally enhanced.
Owing to this urgent call for healthy food choices, the sales of organic products has reached sky-high, globally. According to the Grand View Research conducted in the United States on the market of organic food, the global organic foods and beverages market size reached USD 91 billion in 2015; the consumption was further expected to rise over the years.
What Does It Mean To Be ‘Organic’, Anyway?
Being organic refers to an entire procedure of manufactured products as per the international standards of organic farming. Meaning, the produce is kept aloof of fatal chemicals (for example pesticides, antibiotics, food additives) and synthetic growth procedures (fostered by hormonal injections). Thus, providing an environmentally friendly system of production approved by a credible organic certification of body. Such as the United States Department of Agriculture, USDA and the Organic Materials Review Institute, OMRI.
The market for organic products showcases an array of options ranging from poultry and dairy products, fruits, veggies, skincare products and so forth.
Organic Consumption Trends In Pakistan
The 20th-century organic movement that started off from the U.K and the U.S. influenced a mammoth of developing countries; Pakistan being one of them. However, many differ to claim that organic methods of production have long been a part of the country’s agricultural sector. According to research conducted by the Pakistan Agriculture Research Council in 2010, 150,000 acres of land was being utilized for the purpose of organic farming. At present, 33% of farmers are estimated to join the bandwagon and manufacture organic produce by replacing conventional fertilizers with bio-fertilizers.
Furthermore, the emergence of entrepreneurial mindset is continuously reviving Pakistan’s organic food industry, slowly but surely. Kudos to local online food stores that are easing the consumption of healthy diet alternatives by providing instant solutions and door to door services.
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